When it comes to Internet marketing, it’s a crazy world out there. SEO techniques? Off-page SEO techniques? How do you know what to choose?
The truth is, figuring out Internet marketing isn’t difficult, at least on a base level. There are a lot of factors that go into effective Internet marketing, so you’ll need some professional assistance.
However, some of these techniques are easy to do by yourself.
Ready to take a dive into off-page SEO? We’ve got you covered.
Top 10 off-page SEO techniques
Off-page SEO techniques may sound like something mythical. It’s contrary to nature: if it’s off your page, it can’t be true SEO, can it?
Wrong. Off-page SEO means that you’re using other tactics to boost traffic to your web page. Anything related to your site that’s new and fresh can help boost your ratings on various search engines, so you’d be foolish not to take full advantage of it.
Curious how you can get in on this off-page SEO game? It’s not a secret! We’re here with 10 of the best strategies to boost you up the search engine ladder.
Everything in today’s Internet world seems to revolve around social media, and it doesn’t seem to show any signs of slowing down. That includes off-page SEO techniques.
Just because these techniques don’t involve physical updates to your website doesn’t mean that you don’t need to be communicating with your audience in some capacity.
Social media is a fantastic way to draw attention to your brand and traffic to your website.
A consistently-updated social media outlet will only serve to boost your brand and its rankings. When it comes to off-page SEO, everything works hand-in-hand with everything else.
This means that traffic from social media will help boost your rankings. Engage with your client base. Get them talking about your brand. Watch as your rankings soar.
A form of social media that not many people talk about are social bookmarking sites. However, it’s one of our great off-page SEO techniques.
While social media works in a bold, obvious way (you’re actively communicating with your audience and client base in a place where it’s easy to see), social bookmarking works a bit differently.
It’s simple. It’s almost too simple. All you really do is bookmark various different pages.
If you bookmark your business’ website, this can help drive business to your page as other people are able to see it.
Forums are an archaic form of social media. Before Facebook and Twitter, people flocked to forums to vent and chat about their various opinions and views.
And then forums went the way of the dinosaurs once Zuckerberg developed that classic application in his Harvard dorm, right?
Wrong! Forums are still alive and kicking.
Participate in various different search forums, but make sure they’re related to your website.
What should you post about? Anything! Answer questions, shoot the breeze with people. Add a link to your website in your signature and watch the traffic roll in.
Blog directories work round the clock to build a database of quality links. The good news is that there’s a ton of directories out there for you to submit to.
This isn’t an instantaneous solution, nor is it one of our faster off-page SEO techniques. You have to do the legwork of finding the appropriate category and directory, and it can take some time to see solid results.
The good news is that good results on a blog directory will stand the test of time. While Internet marketing can sometimes seem like winging it, this can provide solid, long-lasting results when used correctly.
In the business world, you’ll hear the term “networking” more times than you thought possible. Hopefully, you don’t get tired of the word.
When it comes to off-page SEO techniques, networking can save you.
Creep around the Internet for similar sites and blogs to your business’ subject matter and products. This tactic works even better if you aim for niche blogs and websites.
The boldest, most obvious way to boost your off-page SEO is through exchanging links. When people find your link on their website, they’ll hopefully click it. Driving traffic to your website is as easy as that!
That’s right – we’re not done with promoting networking just yet.
Another way to network with niche blogs and sites dealing with related topics is to guest post for them.
What’s a guest post? Well, it’s exactly what it sounds like: you do a post for a website. It’s in your voice, under your name – but, naturally, the subject matter has everything to do with the website you’re posting on. Why would it be on that site otherwise?
Keep in mind that a guest post is your time to shine! You want to use this to boost traffic to your website, so you need to make sure your content is compelling and accurate.
If you prove yourself to be an expert, you’ll be able to reel people onto your website. This goes double if you show off a great voice and the content is easy to read.
You may even be asked back to write another! This is a great opportunity to continue to build an audience, which will presumably translate into traffic for your website.
Articles are similar to blogs, only you aren’t writing them for a blog. They do tend to be more technical as you’re writing them for a specific website, such as WikiHow or HubPages.
This is a great option if you aren’t confident in your blogging or creative writing skills. As articles are more technical, they require less wiggle room or elaboration.
Many of them are presented as a step-by-step process.
Still, you need to make sure that your content is high quality. If it isn’t, you risk rejection.
Similarly, even though you’re (presumably) an expert in your field, you want to make sure your content remains relevant. This means that you can’t go on any tangents, and you can’t stuff your content with irrelevant material.
This also increases your probability of getting rejected.
Want to gain traffic? Do a Q&A!
There are several websites dedicated to this practice. Ever heard of Yahoo Answers? This is the same kind of concept.
Q&A sessions are almost like combining the best parts of social media with guest posting, which makes it one of our most effective off-page SEO techniques.
This method lets you impart knowledge to your audience regarding topics that they actually care about. Remember, they’re more than likely asking these questions in real time, which gives this a crucial element of interaction.
A great place to tackle Q&A sessions is on Reddit! They have a subreddit where people are permitted to post threads with a theme: ask me anything.
If you haven’t figured it out already, video is the way of the future.
It may be surprising that it’s only just caught on recently, but it’s only been in the past decade or so that video equipment has become more affordable. It doesn’t cost much to buy a good-quality camera, and there’s plenty of free and cheap editing software out there.
Video lets your audience see you in real time, and the capabilities of video are limitless!
Think of video as a way to show off your expertise regarding your company. Relay good, accurate information, and let yourself build an audience that way.
Additionally, make sure your videos are well-produced. Lighting, backgrounds and good audio go a long way in enticing viewers to watch your video. With YouTube’s current landscape, you’ll need to pull out all the stops to get noticed.
Appropriately done, though, this is one of the best off-page SEO techniques out there.
People underestimate the strength of images, but they’re one of the most solid off-page SEO techniques out there.
What makes images so great? Anyone can throw up a low-quality JPEG of whatever they want on any site they choose.
Obviously, you need to play the game a little bit better than that.
One way to take advantage of that is through infographics.
These are eye-catching images that serve to educate your audience. Sometimes, they’re illustrated or written in an entertaining way to help audiences engage.
Images provide a great SEO technique to combine with other strategies on this list. Provide a great infographic in an article or a guest post, and you’ll take your strategy to the next level.
Nobody’s disputing that on-page SEO is of the utmost importance to improve Google rankings. Without the proper optimization (which, of course, is always changing), finding your website will be more of a chore than it needs to be.
However, that’s not the only way to boost your visibility. It’s a wild market out there, so if there’s a way to promote your site, you should jump at the chance to take it.
Think about it: every single one of these is a free option. What’s better than free visibility?
Any questions regarding off-page SEO, or what we can do to help your website? We’re here to help.